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Archive for August, 2012

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You’ve gotta squeeze a lot of oranges…

Posted on August 25th, 2012 · Posted in Uncategorized

You’ve gotta squeeze a lot of oranges to make orange juice.  I’m sure the guy that said this was in the business of making orange juice – but it does.. read more

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Sales vs. Order Taking

Posted on August 17th, 2012 · Posted in Uncategorized

I’ve been working on a lead generation project where we are qualifying leads for a sales team.  Each potential lead has been emailed to verify that they are still working.. read more

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No Silver Bullet

Posted on August 7th, 2012 · Posted in Uncategorized

When I first started in advertising you heard a lot about “reach and frequency” – how many people and how often.  There was even a pretty good formula developed to.. read more