After years of working in design and marketing I’ve come to realize that things have changed dramatically in the world of advertising and marketing. The use of traditional marketing channels and vehicles has changed – no longer are the days of running a yellow pages ad and drumming up customers by just having a listing. Gone are the days of running a radio spot and having the phone ring off the hook. I guess anything that was originally geared to make “the phone ring” isn’t working like it did years ago and you don’t have to look any further than a teenager to realize that phones aren’t being used the way they used to either.
It may be a sad state of the world for some that people don’t talk as much as they used to – at least in the sense that you can actually hear the other person’s voice on the other end of the line. But we are actually saying more and talking to more people…it’s just different. The hardest transition to make is figuring out how social channels (viewed by most as circles of personal interaction) can be leveraged for business use. It’s breaking the paradigm that business and personal are somehow separated by a mutually agreed upon no-fly zone.