Ever just sit in the backyard and watch your garden grow? I mean, literally sit there and watch plants just magically go from seed to a full-blown tomato plant with fruit? Of course not! That takes time and that growth cycle is impossible to see by watching and waiting. I find it funny these days that people think that marketing will produce fruit spontaneously. Growth from marketing is a slow and methodical process. Just because we can’t watch fruit spontaneously appear, it doesn’t mean that there aren’t some specific things that can be done to ensure a better than average harvest. Remember, the trick to good marketing is to get the customer to see the purchase as “their” idea – a choice they made at the time they needed a solution, even though you’ve been planting seeds, watering and fertilizing the garden. Stay tuned for more information on how to take care of the garden…because that’s really what marketing is.